Site planning is the successful construction site platform one of the key elements of success or failure.    Real popular in China full-time web site planning is strictly speaking in 2002, before more by the technical personnel (software project managers, Web site art, etc.) of this job, along with China's Internet environment sunny, the high competition website Web site highlights the status of the planning.    We can see that many really in a leading Position of 90% of the web site platform with a feature - Site planning ideas Clear and reasonable, friendly interface, the website marketing role-so professional web site planning is essential to the success of future site one of the conditions. 

  In the future, the site plan shows the following five major trends: 

  1.    Have market / sales awareness, and a solid grasp of professional technical personnel into popular Web site planning 

  Site location of the site planning decisions thinking of the Width and depth of site planning, decision thinking of the web site, web pages and procedures for the realization of the excellent site planning decisions thinking of the performance of, the website Marketing / Sales again test site, high-level planning; If you need depth and the use of the ideological sentence, it must have the marketing, sales and technology in a down-to-earth, this composite site planning today's talent is an integral part of brand competition website of human resources, as countries in 2001 the creation of e-commerce professional, mature talent really need to wait for more than five years, but as more and more websites, the website of outstanding competition more and more difficult, such talent in the next five years will be in the web site sales, marketing, technology in these three areas have the talent, the current site is not high competitive strength of the circumstances, technical personnel transition planning is the current site is the status quo, but the future market / sales personnel based in transition, we can really promote the site planning to specialization. 

  2.    Ergonomics will be popular thinking 

  Ergonomics is also called Ergonomic Studies (Ergonomics) is a humanized technology to the scientific, technical and one on the co-ordination between science.    That is, how to focus on the development of human needs and begin the person as a product and environmental design point of departure, its performance, Color and better adapted to satisfy mankind's physical and psychological needs, so that more people in work safety , convenient and comfortable, more efficient work.    Its research methods and evaluation tools involving psychology, physiology, medicine, anthropometry, aesthetic and engineering technology, and other fields. 

  Ergonomics has infiltrated our lives to each part, such as: drinking cups, washing the mouth of toothpaste, the use of computer… and so on, ergonomics is more conducive to the optimization of product sales, then we professional web site planning, the need for more ergonomic platform to help us make the site more easily sell to the target customers.    Ergonomics in the next website in the following areas will be a qualitative upgrading: 

  Humanized: guide text language, graphic language, personalized interaction, and so on site platform is more conducive to customers here, in order to attract and retain customers. 

  Convenience: Web site is simple, easy to use, content distribution and reasonable, in line with customer behaviour. 

  Logic: the overall site planning process in line with customer psychology, and in the full analysis, based on the characteristics of the industry, web sites function between the logic of internal conversion, enabling customers to enjoy the whole process. 

  Science: Menu planning, positioning with science, and its Web site is fully representative of the intent, but also to fully mobilize visitors to click to guide customers to buy products. 

  Controlled: Site Permissions, in the establishment of control must comply with the business rules, according to different types of customers have different permissions. 

  Interactive: A asynchronous communication system (Help Center, message boards, operational guidelines…) to facilitate communication between the client and the web site and establish a synchronous communication system (instant messaging, telephone feedback…) achieve instant two-way communication objectives. 

  Friendly interface: Psychology showed that the appropriate interface for customers click on the desire to enhance and upgrade the impression index effect Obviously, the web interface, the site is an important carrier of the exchange, in this point and site planner Web site designers need to achieve collaboration .    But thinking that you do the following: 

  A, whether the same interface consistency, continuity? 

  B, all kinds of information that is simple, clear? 

  C, color is unified, coordinated?    At the same time avoiding the use of too many colors? 

  D, the text of the concise, focused?    Font, size, the Font is appropriate? 

  E, static and dynamic object interface is handled properly? 

  F, the layout is reasonable, simple, coordinated, and handsome, showing balance, and so on? 

  3.    Cultural ideas comprehensive site planning combat infiltration 

  Site competition from the technical competition, the platform competition, and now the competition in the market, after several years of development, the future will rise to the "culture of competition" a high degree of, for example: the network media Sina and Netease virtual community, businessmen and cultural… Ali .. 

  From a historical perspective, the economy can promote the development of culture, culture is to determine the economic, political movements; 

  Web site operators from the point of view, a good Web site to Web site operators to keep customers gather, exchange, and gradually establish a web site or industry or website at the core nature of the culture, but culture Web site or the establishment of the network is able to lead from the website quantitative change to qualitative change, and to create "Matthew Effect" on the website capital operation, the operation of the market, technical operations, human resources operation of integrated area a catalyst for the website operators to real success. 

  Formed from the existing cultural sites have been cases, even Sina has become China's most authoritative nature of the Chinese world of network media, it formed a media and television, magazines, media, print media, broadcast media, tied for the fifth-largest media, its culture reflected strength; Netease representative of the community for the exchange of particular site, online games culture, and network Personals culture is the people, and the process of China's Internet penetration have a decisive role in promoting; Ali, Dangdang, eBay, Taobao representative of the culture of businessmen to China to the world and the world to understand China, businessmen of the popularity of the Internet business contribution evident before-ease CJOL, Zhuobo, Chinese representative of excellence for online human resources culture is to accelerate the National Human interactive resource efficient. 

  Accordingly, the high level of competition is the website of a culture of competition, and a cultural site brand, professional website will not planning how to effectively integrate corporate resources, customer resources, industry resources, a culture is the site planners need to reflect on, practical difficulties . 

  4.    Site planning system within five years in the theory 

  Site planning is an interesting science, which involves psychology, aesthetics, ergonomics, engineering technology, network knowledge…… such as a number of disciplines, in foreign countries, have been a great deal of professional theory is not in the country, but With China's increasingly high-quality website fierce competition, thereby increasing the professionalism of the site planning process, in the next five years, professional website will be planning theory books, but we look forward to a wealth of experience in site planning group team , will be upgrading its own combat experience to theoretical knowledge, the site planning theory closer to the market, to promote China website operators specialization. 

  5.    Site planning and professional website design style led to integration: simplicity and individuality into the mainstream; 

  Many on the site planning and site design distinction, and many people lost, mainly because of the overlap between many regional, site planning needs to take into account how thinking through the design, procedures to reflect, web design fully understood the need Site planning ideas can be flexible on the basis of design.    With the site planned to accelerate the process of specialization, will enable the overall site planning, site design, site development became more complicated, we need to take into account many of the technical outside the market, customers, therefore, the future performance of large-scale web site design style will be integration, and moving toward: Jizhi simple, personalized full two aspects. 

  Jizhi simple style: refers to the most simple form, distribution, performance-page content, to guide customers leading goal, avoiding too much because of their content and the focus of scattered problems, which the site planning and design reasonable distribution of content of the very high demand in China was the best done Ali Sina, CJOL, Zhuobo talent network……. 

  Full personality style: refers to the variety of manifestations, site design.    It is mainly targeted at the nature of the entertainment consisting mainly of large-scale Web sites and corporate Web site, it has the attention of high-intensity attractive, rich picture or text form, enabling customers to enjoy the content of the website pleasure and services, as represented in this style large sites do not have discovered, but was the Coca-Cola Company's Web site, SONY entertainment station……