Jupiter Communications in a survey on e-commerce site, there have been some worthy of the attention of the data: 

  Children's website and is not optimistic.    Although there are many in the Internet for youth and children's Web site, but in the survey of more than 600 sites, only less than 10 per cent can truly act in accordance with the classification of Web products purchased; 

  At the close of customers at the end of lingering doubts.    Customers shopping in a quarter of the people in the settlement before the cancellation orders…… 

  This is only the United States e-commerce sites on the part of a survey on online shopping there are many issues to be resolved.    However, this does not hinder the rapid development of online shopping.    Recently, in the media Chaochao more than a year of e-commerce, has finally been some real movement, a number of online stores offer a series of fire is the most limelight online auction site. 

  Based on the e-commerce sites abroad horizontal research, summarized operating online shopping site will be related to a number of factors, such as the information structure, pricing strategies, online payment, product delivery and other issues, for domestic reference to the website operators. 

  An online shopping site, the information organizational elements 

  Internet shopping has its own 24 × 7, in the interactive mode and real-time mode has attracted the attention of many shoppers.    Such shopping site for customers to be ready to participate in the purchase of, more convenient, more detailed, more secure.    To achieve this level of the web site to web site to the products in an orderly and scientific classification, to facilitate the purchase enquiries.    Creating web pages in the guide and more beautiful to attract a large number of buyers. 

  1, web design elements (Web Design) 

  Identify web design style, the first website to see some examples, and provide some understanding of the views of Web design, more importantly, to your target customers asked whether their shopping sites feel like what what kind of style .    And consider how the design can be more effective retain customers.    Through the above reference, the website should be ultimately completed by yourself, you need to decide and the extent of the interaction between the customers, shopping column (Shopping Cart) and the settlement (Checkout) way, so as to structure an online purchase its own characteristics Site of. 

  2, Classification System (Catalog) 

  A good shopping site, in addition to sales of a good product, but also improve the classification system to Display products.    All in need of the products can be sold through the corresponding text and pictures to illustrate.    Categories can use the root directory and subdirectories match in the form of management products, customers can click through to read the names of products it simple description, and price information.    China head of the first portal 

  3, Cart (Shopping Cart) 

  For many customers speaking, when many of their products from the end of procurement information, I am afraid, has not purchased their own things.    Therefore, they need to be able to shop online in a certain location in the store by purchasing products, and to calculate the total of all products prices.    Shopping Cart will be able to help customers to buy products through the storage of information, they will be listed together, and to provide the total number of products and prices, features that make it easier for customers unified management and settlement. 

  4, credit card payments (Credit Card Payments) 

  Since the online shopping site to buy items, naturally hope that through the Internet directly to the payment of the purchase price.    This electronic cash is often a hot topic for discussion and it was also by the people to pay more attention to the topic.    From abroad to analyse the situation, Internet users are more likely to use credit cards to pay, because it convenient.    As for China's online shopping site, how to resolve, we will be in the analysis below. 

  5, security issues (Security) 

  Internet Shopping Network needs to involve a lot of security issues (for example: passwords, credit card numbers and personal information, etc.).    How to properly deal with these issues is very necessary.    The development of the situation from abroad, there are many companies or agencies to provide security certification (for example, foreign Secure Sockets Layer (SSL) certificate).    Through such a certification process, so that customers can be considered to be more sensitive information be protected.    However, after the actual operation of the more long-term, the website of the foreign security issues have basically reached a consensus benign, security is no longer plagued website development bottleneck. 

  6, tracking customer (Customer Tracking) 

  In the traditional system of product sales, customer tracking is more difficult.    If you want a more accurate tracking report, it requires a lot of energy.    However, online shopping site, to solve these problems can be relatively easily.    Through customers visit the site and submit the information in the form, we can get a lot more Clear customers report.    Who visited your site?    Where to visit?    What visit website?    The most important thing is what products to customers interested?    In the end what they buy products?    All further sales of products has enormous influence. 

  7, product promotion (Merchandising) 

  In reality the process of shopping, people are more concerned about the sale of commodities, especially the price.    Online shopping site will be marketing and product management, website arrangement and design skills, so that customers can easily understand product information.    For a number of complex products can be used cross-promotional strategies for different customers with different modes of service delivery. 

  Second, online shopping website, product pricing strategies 

  1, competitive strategy 

  You should always pay attention to the changing needs of potential customers.    We can be customer tracking system (Customer Tracking) often concerned about the needs of customers, and maintain web sites to develop in the direction of the needs of customers.    In most online shopping website.    Regular service system will be Web site and price information openly stated that this attention to the competitors for the price of convenience strategy.    Keep abreast of changing prices for competitors adjust their own competitive strategies, to maintain the price advantage. 

  2, tied selling tips 

  In fact, the concept of bundled sales has been a long time ago, but cause for concern because the United States 1980 s the extensive application of the fast food industry.    McDonalds through this form of sales promotion of the food purchases.    This strategy has been smart in many applications by enterprises.    We tend to pay attention to products with the lowest limit, but often overlooked use of effective means to reduce the price customers on the degree of sensitivity.    Internet shopping can Shopping Cart or through other forms of ingenious use of bundling means so that customers purchase price of the product feeling more satisfied. 

  3, the unique products and services have special prices 

  According to the price needs to determine the demand for products.    When a product has its very special needs, not more consideration to the other competitors, as long as the most satisfactory to set their own prices can be.    If demand has been basically fixed, there should be a very special, detailed Price, with the price advantage to attract customers.    Many enterprises at the beginning of pricing for their products, always set a higher price to protect their own products, while at the same time would prefer lower prices in the conduct of sales.    In fact, this phenomenon is a mistake, because when customer demand is not very clear, enterprises in order to create demand, the development of its own customers to receive the price, it must do a lot of work.    However, in practice, if developed to allow more customers to receive the price of these products may have a very good sales.    China head of the first portal 

  4, consider the products and services cycle 

  In the development of prices must consider product cycle.    From the production, growth, maturity, decline, then growth, the price should be reflected.    Internet sales of products also can refer to economics on the Basic law of product prices.    As for the prices of products and the unified management of the product cycle to cycle timely reflection can be better with a change cycle. 

  5, brand value and quality performance 

  We have always been paying very close attention to product brand, because it can have great impact on customers.    If a product has a good brand image, then the price will be with a great brand value-added effect.    Care about brand value at the same time, should be even more concerned about the feelings of products to customers, it is a cheap products or quality.    If your product itself a great brand, then your site can effect the expansion and brand extension, network publicity combined with traditional sales, have synergies.    China head of the first portal 

  Third, real-time online payment methods 

  Foreign most popular online payment through credit card payments, it is convenient, fast, safe and reliable advantages.    A lot of sites are using automatic electronic transfer, to manage credit card payments.    Another way is through a bank note of transfer to have to pay, it is with the development of the banking sector and joint evolving a more mature manner. 

  From the status of the domestic shopping site, in 8848 as an example, there are a variety of ways to pay the coexistence of imagination.    Including credit card payments, bank transfers, bank drafts, postal money orders, and other means.    Even some Web sites also provide cash on delivery.    All of these methods of payment are temporary measures applications, and also to be the best way to help the whole community and resolved.    Only from banks to credit card management, in the minds of people on the awareness of electronic payment gradual improvement and enhancement, and ultimately can be the most suitable for China's online payment methods. 

  Judging from the current domestic situation, if your site is the face of consumer groups in North America, Europe mainly, it may consider setting up a relatively sound international credit card payments, the consumer groups because you have the concept of credit cards to pay and conditions, from the point of view of the feasibility of a fully mature, and consistent with the customer's spending habits.    If your target customers mainly domestic, to refer to the Bank of China, China Merchants Bank, or Capitel online means of settlement at this stage can be used as a way to solve problems. 

  Fourth, how will the hands of products to the customers 

  Many foreign business websites and famous, such as Federal Express and UPS courier companies large and cooperative relations exist for their products the delivery of goods flow.    Since online shopping site for products sold by the most refined mainly to small, and the most appropriate way through the express transport, it has won the broad customer acceptance.    Another way is through the post, but the products should be subject to certain restrictions. 

  Internally or through the website of the main post, but not very satisfactory.    Because of the mail order goods before leaving the adverse impact of this transportation mode customers are still wary.    At present the best way is the direct use of the traditional businesses of existing sales network delivery, customers can be assured of making the purchase.    But not all businesses can do, nor does it meet the characteristics of online shopping, is only a temporary alternative acts. 

  5. Points comprehensive understanding 

  1, on-line shopping site, the most important issue to resolve is how to allow consumers to buy a motive.    Solution to this problem is: 

  Information accurate, and complete, such as the specific usage, utility, pay attention to matters etc. 

  Fully mobilize the image display technology, the details of goods will be displayed 

  A reliable image 

  In terms of functionality, price or quality, and other areas where there are people Movable 

  2, delivery speed.    Paid any of the goods consumers want to get as soon as possible, and that is demand to meet this demand, increasing the site's competitiveness. 

  3, must have a commitment to the quality of the.    Committed to ensuring that the quality is the courage to increase consumer information to you.    This is not empty, is the combination of measures refund. 

  4, interactive-is the default should have.    Allowing consumers to quickly traced the goods.    China head of the first portal 

  5, shopping site, consumer culture is the key to success.    To marketable commodity, particularly to overseas sales of goods more first survey clearly consumer preferences.    The strength of the purchasing power and consumption levels are also very important is to determine the pricing strategies of the important factors.    Internet users and the quality is the key of the key.    At present the number of netizens in China rapid growth, but Internet users compared with the United States in many ways the gap is not small, such as the length of time spent online, proficiency in the use of the network, network applications areas, and so on.    Therefore, the current domestic businesses, the focus will be sold on the first overseas is reasonable. 

  6, domestic businesses through the Internet to sell goods overseas, the need to address a lot of problems, such as on-line real-time collection, tax, customs, delivery and delivery in the process of packaging, quality assurance, etc., need to explore a set of practical workable model.    In these departments in particular, the need for the state policy to give assistance and help, and the need for vision-related companies cooperation. Head of the first gateway to China