Making learning portal website Guide (5) Information and maintaining the web
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Establishing a Web site, if they wish to know as many people as possible and visit your site, but also on websites necessary publicity, publicity tactic diverse.
Here's a list of some the most common is the most effective means of publicity
(1) navigation landing site
For a little flow, and little-known site, the navigation of the Web site will give you far more than search engine traffic, as well as other methods. Recommended to the site simply by their home pages, included a modest place, gave this day my friend brought the website of the flow of about 200. Here's a list of several more traffic to the site navigation everyone:
Http://www.hao123.com at home that their world ranking of 274 large flow
Http://www.265.com 265 at 9705 World ranking flows Tingda
(B) Links
Links to a Web site can bring stability to the flow. It also helps sites such as search engine GOOGLE species in the rankings.
Links to some of the best to connect their own high-flow ratio, well-known sites. Finally, it is the content and its complementary Web sites. Then a similar websites, to ensure that similar websites of their own quality of the content of the site have characteristics, and can be attractive, otherwise they would rather not even similar websites.
Links do, the beginning of its head that undermine artists, unwilling to do so. However, through analysis, he tried to do a few. Only two days, with statistics to prove that the effects of Links. Oh!
Web site but not for aesthetic, in particular commercial test site, we must first practical, technical and other aesthetic followed. Hudi not think of a beautiful, but the development of the year reached more than 40 million daily flow of the web site, but also to mention.
A lot of my friends the other sites, though not beautiful, but some of them are very ugly, but to bring them real money. Oh, please remember this web site design concepts, practical first.
(C) search engine ranking landing
Search engine to the site will increasingly flow, and landing there are many software Cavalry landing. However, the most effective or manual landing. Manually log into the Netease, search engines such as yahoo both bring a lot of its flow. Other portals landing fees were being taken, you can choose according to their own circumstances. However, I personally think that their input and returns less cost-effective.
Chinese search engine, with the largest number of Baidu and GOOGLE, the search engine has two fee-for-service, of course, also has free landing. The fee-based services, according to their own circumstances choice. Baidu is 0.3 yuan per click under. Google for every click of 0.5 yuan, and other Chinese search Union also ranked service charges. Personally think that the higher prices and less cost-effective.
If you do not want to give them money would also like to try to obtain better rankings, then you have the basis of the relevant laws, optimizing your own website, do some detailed strategy. If the title design, label design, content layout and design, and so on.
(D) network ads
Although online advertising to invest money, but the flow of the site is very objective, but how to spend the least money, access to best effect, which requires the skills of many.
1. Low-cost, high return. How can we achieve this effect? Personal view is that the choice of the media, if you want to be known, then those who have money to put in the website of fame, if you just to flow, then put these media websites filter out instead, because they are very expensive price. So what kind of election as the website put the media? Little known, the flow of the web site. At present, although many individuals known site is not very great, but the flow particularly in the above advertising their prices generally not expensive, but every day he can be brought to the hundreds of passengers. Compared to those PPC, and more affordable.
2. Cost, high return. This is not flow receipts, but income. Oh, for a business site, the quality and flow of the traffic flow as important. Such ads have to choose very particular about the media, first of all, you have to understand their potential customers is the type crowd, what are their habits, and then search for them appear relatively high frequency of site ads. Perhaps the higher prices, but it brings you to compare the quality of the customers, so they give you the benefits are relatively high. For example: as a Web site selling cosmetics makeup娑poetry of the famous sale of a network of women in high-injected sites, although somewhat high price, but the quality is relatively high, as their customers will be more, access to a good income.
For commercial sites, high-quality flow was important, ads must be targeted.
(5) Mail Advertising
Most of the current advertising mail spam has become, mainly because they choose e-mail address, e-mail design and other reasons. E-mail advertising to people like the design, not to hate it, is not easy.
1. Title recommendations: attractive, simple and straightforward. Not deceiving.
2. Recommended: The html format is better, and layout must be clear.
However, if the mass e-mail advertising is good, but its effect is also very effective, and cost is not high, at present, in the country. 200 money can buy bulk software with 100 million e-mail addresses.
In addition to its website to join the mailing list feature that allows users subscribe to their electronic magazine, and then in the electronic magazine of the integration of virus-related marketing strategy. Can be achieved very good results.
Note: Advertising mail, Qiemo blind hair, otherwise it will make the opposite effect.
(6) viral marketing
Viral marketing is the use of mutually beneficial way for users to help promote themselves and create a virus like the same effect. Here are several commonly used methods:
1. Free service if conditional, users can provide free message boards, free domain name, free mailing list, free press, free counters, and so on. Then these services can be added to choose their own advertising or link. Because it is free, we can quickly promote.
2. Interesting pages produced exquisite pages, or pages are often interesting in the Internet users were quick publicity. So, can produce some beautiful, or interesting pages like a friend.
3. Other ways to produce their own software to promote, for example, in addition to advertising production Tencent QQ significant IP version, with its own web site link, if the software is good will be included many software download sites. When your site visibility and traffic also has been very good upgrade.
(7) BBS publicity
BBS publicity, although energy costs, but the effect was very good. Network marketing, details victory website promotion, comprehensive attack. Oh! ! BBS publicity to choose their own potential customers in the bbs or Popularity relatively good BBS. BBS propaganda to the attention of several strategies:
1. Not direct the advertising. Posts such as advertising can easily be affixed be deleted.
2. Good use of the portrait and signature. A portrait can be designed specifically to promote their own brand names, signatures can be included on their web site and link.
3. Posting requirements do not care about the quality of the first post post the numbers, the number of places, and the quality is particularly important posts, why? Because of the many, but not the overall flow, we post, and the key is to enable more people to see large, covert propaganda their own websites. So is the ultimate pursuit of the flow. Therefore, the quality of postings, focus, can spend less energy, to obtain better results.
4. An appropriate care. At the Forum, and sometimes posts to the atmosphere Popularity. You can also find the appropriate care, the two can be their own account registered a speech. Oh!
(8) propaganda activities
Publicity activities is a good way of publicity, but not what activities can be effective, and would like to have good results, we must have good planning.
Dual have always felt that the site is the best way of publicity Word of Mouth, how can we let you see the website of the Internet help you publicity? The most Basic is to do a good job in their own, saying: content is king.
Maintaining the web
Maintaining theory
Web info to the people on the local and Webmaster. If people are at each to see the same thing, a few months also have not made any updates, this page would like to slowly no one came. So regularly updated and it is necessary to amend!
When update
Well, I only updated when will be? It depends on what this is a type of website content and properties. For example, a theme of the info page, update the faster the better, and the main content of the website can be flexible on the point. Of course, you only updated once a month and no one will blame you.
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