Web2.0 entered the phase of rapid development, blog, video sharing, such as Web2.0 of SNS sites have favored access to capital, since April 2005 "potato net" on the line, only a year and a half, domestic similar size Site the number has been about 150, as a matter of network OPENV, potatoes net, I enjoy network will also receive hundreds of millions of dollars to tens of millions of dollars from the risk of investment. 

  Web2.0 site currently emerging competition focus on traffic and the number of registered users competition through a variety of interactive content and the sharing of attracting Internet users to join in the business model is not yet Clear under the premise of registered users and traffic The rapid increase, growing web site operating costs, reputation and traffic access at the same time, the lack of clear and stable source of profit, users do not authorized payment services, advertising seems to have become the only viable profit model.    However, Analysys International Research found that advertisers for Web2.0 types of emerging recognition of the site is very low, thus indicating that in the short term, advertising revenue can be significantly improved. 

  Analysys International in the study pointed out that China's online advertising is in a high-growth situation, in 2005 the online advertising market was 32.3 billion yuan, Analysys International forecast, in 2006 the size of the market will reach 4.39 billion yuan, a growth rate of 35.9%.    However, the Internet advertising market concentration is very high.    The short term, such high concentration of the market it is very difficult to change.    The actual operation, the new website innovative advertising revenue model include the following typical mode: 

  1 to Google AD 

  Sense representative of the Union for the advertising model, this model can be brought to the new site of income, but only for small and medium-sized Web site, and there are a high proportion of click fraud defects. 

  2, suitable for video site "patch advertising," and by adding some of the video content of the advertisement, by calculating the volume of video click to get advertising revenue, potatoes net website has entered this mode, the effect needs further assessment. 

  3, specific "sponsor channel" through a specialized channel, in order to collect some brand advertising to channel costs, as they do for the promotion.    This model first proposed by YouTube, domestic podcasts website Mofile "sponsor channel" has been "foreign language with a foreign accent US network," and Shenleqiu cooperation between the two companies. 

  From the development of advertising industry, media operators exist halo effect and reputation cycle, advertisers tend to be more recognized best reputation of the few large-scale media, the resulting large premium media brands, even if new media to attract audience attention, and still need to get a cycle of advertisers and advertising companies recognized for Web2.0 site, including how to obtain 4 A company advertising industry, the recognition of the future development will be a key challenge. 

  Author: Analysys International Huangchongchao