Keso: pure classified information Why not develop the site
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Classifications web site is a fire, because we suddenly find Craigslist in the United States, which is popular as this one. Google to "classified information" and can find 194 million results; Baidu what can be found 10,000 over 2000 results. Do all classified information, have the misconception that the undoing of their own has become China's Craigslist. However, everybody seems to have forgotten a simple fact that Craigslist has done for a whole 11.
Craigslist you can be classified as a web site, but I prefer to see it as a community. Craigslist initially from a simple mailing list developed to cover the entire Bay Area community of life, then gradually expand to other cities, this achievement today's Craigslist. Community atmosphere and community culture is the soul of Craigslist was derived from the value of all other business, all rely on in this soul. If Craigslist is not a community, the user does not above Paoyipao daily habit, then it recruitment, real estate information, would not have become a source of income.
A community and a pure classified Web sites distinction lies in the fact that the mandate of the community is that users exchange, pure Web site classification task is to earn money. Craigslist founder of Newmark, said: "Our primary task is not to earn money, and serving the community is our priority. We are not listed, not to risk investment, will not be advertised on the web site, will not charge membership fees, the majority Posts people will be free. "
Catcher to the success of Craigslist, summed up as America's "backyard, culture," this conclusion strange. In fact, Craigslist Craig is the first to publish cultural and arts activities in San Francisco news, but many people who need it, so a mailing list can not afford the huge task of sending only a website. You can be found, Craigslist from the beginning, that is to the residents of a geographical information exchange and the day-to-day exist. Was originated in San Francisco, because this region is the United States high-tech companies the most concentrated areas, where residents more accustomed to exchanges through the Internet, access to the information. This is the "backyard" There is no relationship, it is here with the residents on the electronic exchange of information is very much related to the demand.
In contrast domestic classified Web sites, almost all classified as Category straight to go straight, and the results, only information released, the receiver does not have information. Wheat also admitted that the classification of the domestic information site does not have a "stickiness", and he believes that "Chinese Classification website, is' a hammer 'trading is very similar to field your guests at the station selling goods - flow is king! Other are nonsense. "The question is, are they not worthy of a bubble site, where traffic from?
Catcher asserted that the classification model community information Web site in China can not succeed. I think the main reason is also operating a successful life or vertical communities, the need for long time, and classified information to these companies, such as simply can not afford, so they must cut corners. In fact, it is some type of community life and vertical communities than pure classifications web site more valuable. For example, recruitment of programmers, and certainly not the best place to those who are simply classified Web sites, but such as CSDN programmers vertical community, even though they do in this regard is not a good thing.
Not relying on the classification of the community site, the greater problem is that it faces its own growing threat of false information. A well-functioning community, the members of the community between relatively easy to establish relations of trust, and that trust to false information more easily identified, making it difficult to achieve the purpose of deceiving people. Deal or No Deal Classification website, not only will they face a tremendous risk of legal disputes, and basically be possible to build a brand. No brand classified Web sites, probably only everyone Glass Ceiling, always at a low level of competition, always in the Bottom of the industry chain.
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