Web site links extensive degrees (Link Popularity) in the search engine rankings in the role has been wide recognition and attention.    In fact, even if you are in the GOOGLE submitted your site, but made links with other websites, may also be included GOOGLE your website.    Search engines may be entirely based on your extensive links to the Web site of your decision rankings. 

  This paper discusses how internal links, links and the introduction of three links leads to increase of extensive links to other websites. 

  1. Internal links 

  Internal links refer to the same Web site, the interaction between the links. 

  Important pages to return repeated cross-links.    Their purpose in doing so is to allow the search engine spider you know that this is the most important page. 

  Cross also helped spider web links to more quickly find your important for all of the pages and indexing, especially when these pages were buried in a site, this is very important. 

  2. Introduced links 

  The introduction of links to other related sites that link to your website.    There are two types of links introduction: 

  * Create their own sub-site links you to the main site, 

  And the establishment of several topics related to your website the small sites, their mutual links and links back to your main site. 

  Choose the site keywords, use the same keywords for these links of the other small link to the main site.    In doing so, because some of the major search engines such as GOOGLE special attention to a link. 

  * Find Web sites exchange links 

  You links including: 

  I. links with your competitors website 

  To find these sites, search engines can enter "link:", with the importation of a competitor's domain name, such as "link: theirdomain.com" and "link: www.theirdomain.com.", To quote. 

  Ii. Search engine classification and retrieval of relevant websites 

  All the major search engines in your industry and related directory site, the links are ideal targets. 

  Iii. May be submitted to the registration site Related Sites 

  To find these sites, it can first in the search engines, such as GOOGLE, enter "add url" "your keywords" ( "log" "your keywords"), to add quotation marks.    Transform Key words repeatedly search through these sites. 

  Link is the basis of the introduction of a higher quality website Otherwise, other site is reluctant to link you.    If your site rich in content, high quality and other related sites will take the initiative to your website link in their web site. 

  3. Leads links 

  Leads to link the unilateral initiative that links you to other sites. 

  SPIDER leads to the search site links you to judge the content of links to those sites has anything to do with the content of the website linked. 

  Search engines like those related to the content of your Web site links. 

  In addition, the links in the process of doing, we should also pay attention to the following questions: 

  * Keywords links 

  Carefully for your internal links and links leads to choose keywords.    Keywords page judgement correlation is the most important factor, the whole page should be used to these keywords.    In the title page and links to use these keywords to describe website. 

  It is therefore recommended that you use and the page content related keywords to naming website.    At the same time, the page links (links to other web sites for the page) also used the name.    For example, if the page is entitled Link Popularity, it is also a page of links, "link_popularity.html." 

  Remember that in each of the links between words with hyphens or underscore, the search engine will ensure that each word separately indexed.    Do not fight all the words together, like "linkpopularity.html.." 

  To ensure that all the links there is a link heading use the link text, "Link Popularity."    In this way, every step of unification through Key words up. 

  * Link quality 

  Studies show that the number of links and link quality are equally important. 

  In the planning of the extensive links in the process, the focus is to win the following website links: Search engines such as GOOGLE, popular portal sites such as MSN, directory and retrieval such as YAHOO ODP (Open Directory Project), and popular Web sites, such as EBAY AMAZON, the news website such as CNN, blog (BLOG) Web site, as well as with your theme related websites. 

  This is because the search engine trust those who are able to link to the major search engines and Internet portal sites. 

  There are two links were mistakenly believe that the introduction of additional links can be extensive: 

  * Pay-per-click search engine advertising links, such as OVERTURE GOOGLE keywords and advertising, as well as Member Union (Affiliate program) links. 

  These links will not directly point to your site, but at the chief of the Web site, the link will not raise your extensive degree. 

  But if you own the auspices of the Union members, your server Member Union procedures, tracking their members and website you refer to the website, in which case you still contribute to the wide range of links. 

  * Exchange web site links 

  Remember, do not use the links on the website to exchange links.    Many top search engine will refuse these links as links.