In the Internet industry has already been seven years, some sentiment in the brain circled.    A lot of experience and lessons as well as fanaticism, work and life have given me some lessons and experiences encountered an issue, often have a sense of deja vu, but to say why they are so true, it may not be highly summarized.    2007, in an industry in a company, it was the "veterans" level, has been much prefer the industry.    Seven years of work, I leave what? Now, I concluded they Weiyishidequ. 

  Today, I came to experience general out, forming the text, for seven years explanation. 

  (1) a web site is an ecosystem 

  Back to the work of calendar 2007, has experienced many such cases: one day, suddenly on websites big adjustment, may aim is to enable more beautiful pages, or to adjust the release mechanism, or to a more user-friendly visit, which adjustments may be thousands or hundreds of thousands.    But sometimes we have to face a frustrating fact: the flow of unknown causes decreased.    This stops many websites are headache, Why is this. 

  Also fail to see the past, now want to consider the proceeds as follows: 

  1, a web site is an ecosystem.    In the natural ecological system, the result of constant evolution and adjustment of the Federation to achieve a dynamic balance.    All things in accordance with its Rules in an orderly manner.    A Web site is the case, the Bank of every stripe readers is the "ecosystem" of the various biological, channels, columns, pages that they wear from the geographical Prism system, if and stable development of a web site for months, years , then the reader's reading habits, reading tendency to flow ratio will reach a dynamic balance. 

  2, we often edit awareness on the imposition of the readers and undermine readers behaviour.    At present the Internet to give people an impression that there is a sad phenomenon: There is always in accordance with their intention to try to change the reader's reading habits or behavior, but often face failure.    Reading Carnegie of the success of the books, it is "Do not try to change others," and this view is used in interpersonal exchanges, although not necessarily the entire reason, but say an objective existence of the phenomenon: People are reluctant to change, there is always a change in the psychological conflict.    When such a change and the need to smash hit to the user set up before the habit of spending more energy to adapt to the new layout, new forms of time, to the reader's feelings, what is it? I think we are angry.    In my example, I Must See Sina Net daily news channels, first from top to bottom, look at the headlines to see both domestic and international, financial, IT, sports and so on the order of reading, has been sustained for more than two years, the assumption Sina will be a day of the Bottom on the domestic, social on the beginning, I feel we were not adapted to, take much effort to adapt.    So, if you change and adjustment damage the user's reading habits and behavior, it will be faced with mixed results. 

  3, again with poor service users also have.    Liu Ren blog is the section of the thrust of it, I agree with comparison.    Is the ever-changing needs of readers, each one has been out of service for some time, there may be readers use them.    If one day, readers opened a web site and found no services or data is lost, and this kind of angry feelings can be imagined.    So, when you have to adjust and when they have made the determination? 

  4, moisten things silently for the promotion of continuous improvement.    If one day, you always in the hearts of the initiative is a hasty, according to the wishes of their own website adjustment, there is a Nier suggestions: Shaoanmozao, step by step! Improving every day, so that readers do not consciously accept the process of you change, but this is the best.    Sina News, mutatis mutandis, if the first page, you will find improved a lot, but you may read in the daily process and did not clearly perceived.    Without knowing it, you accepted the change.    This is a user guide the extremely clever idea, and guide users but not to let them disgusting! 

  5, an important principle: do not lose anything! Revision or major adjustments are often accompanied by the loss of data or link changes in data loss, the readers do not see, the search engine can not find.    Data loss, heartache readers, the service will often do not trust, to let users participate in further depth of your services, then the more difficult.    The search engine terms of the large-scale data loss (the page has not included), the large number of value of the site will also be reduced accordingly.    Let your adjustment to good purpose, to remember this principle: Do not throw anything! 

  This site ecosystems, it should be a steady and healthy development, not all of a sudden the meteorite fell, the whole ecological environment facing extinction, breaking system for a long time to establish a balance.    Of course, if your intention is to break this system, they do not consider the above. 

  (2) Do not pull corn millions of monkeys not to cut things 

  Site attractive Mowaihu, your content attractive, you accumulate more things.    The first to remove accumulated becomes very important. 

  Experience in the establishment of (a) that the website is an ecosystem in various pages, may be displayed on the user's screen.    The demand for thousands of people, thousands of the human personality, so you think is only one part of your personality are just a little.    How can you have with the public good and for the well? 

  Recall doing site the past few years, the most profound lesson is: failing to maintain the continuity of web site.    Each arrival of a new editor, a new Position in charge of the editorial department, are ambitious, this is not feels unpleasant to the eye, it would Qiaobushang, problems are everywhere.    At this time there is only one feeling: change! As a result, painting pages UE maps, art, technology development, a number of things will follow on, but has not been a problem, and how to help these "old" content balance transition to the new environment? revision is often the sectoral collaboration, but on the lack of a monitoring, a total lack of coordination, lack of Clear process in the list of things to check afterwards, after a while Hang Lung Hu, a liter of short-term flow on the decline.    Then it flow analysis system, look, and often because the content of many did not, can not be pages, users visit the old habit of destruction, and the new is not satisfactory. 

  Such struggles the past few years, may find a content did not do a good job, one thing has not enough precipitation is half of fishing, it is sad people.    Some people say that you think is too conservative, but the fact is the case, because the family would not be a collection renovation of the house to throw away old books, old books and often some very precious.    A time-intensive in terms of news, even if the news is the future, some researchers speaking, he may be required to study these elements of the rise and fall of an enterprise.    Therefore, Chixinyajiu at the same time, it was also in the Hei Hei old also new.    And the editors and managers are often limited to the viewpoint Home, the latest content, the limitations of this is a great! 

  Lost content like deforestation, the website is often the price paid will not cover, but that price may be several generations (generation may be 2-3 years) editor of effort.    Delete only a keyboard or mouse operation, but the damage is the number of people working! 

  Therefore, if there is no special reason (such as content there is a problem, not again), never censored content, but also attention is paid to the old content revitalized it. 

  (C) pay attention to your SEO users mostly from search engines 

  SEO search engine optimization is the English abbreviation.    In the search has become the habit of Internet users today, it has become particularly important site: Let newcomers find you, and allow more users to search by content.    Of course, even more important: Flow to continue to rise. 

  It is unfortunate: the industry operators Banluchujia most of the technical know-knows-most often focus on the appearance of the page, not in the pages of attention. 

  In-depth study of SEO, ordinary people may be difficult to understand that this algorithm algorithm.    Buquguan can so many ordinary users pay attention to the following aspects: 

  1) content storage server directory structure 

  It is very important the planning, Xianbushui SEO, in order to effectively manage after the contents of your resources and do they deserve it planned.    At present, many sites planning or deep directory, or in English, Pinyin initials together, over time mess, and do not know how to engage himself.    Conventional directory will be: images - stored common picture, js - Javascript scripts stored procedures, style - Site style sheet, include or config - some configuration files (if they involve server-side programming, for the sake of safety, it may ).    The content of the website can be placed on a large directory, such as content, the following time for lines such as a large directory of 2005, and 2006 a large directory, then below, a small directory.    Or they may be content in the article, under the type of content, such as software into soft and hardware, such as hard. 

  Although a directory to see that justice, but not too much attention should be paid to levels name not too long at length will be affected, as well as the seizure of the rankings. 

  In the planning for these directories, please do not arbitrary and to a certain first in the document after a planned action, even after a site map will also be useful.    Must not only understand their own, you might need to know this company can only stay a few years, you should make to the next! 

  2) attention to the html code pages 

  HTML code is the code of the original page, whether you do more beautiful pages, search engines are finally dealing with the code.    Web code to pay attention to a few areas: 

  Meta: main keywords, this discription two keywords that describe the contents pages words discription is described pages, is not key, the essence, but you can prepare summary pages, dis to refining, and you Key words to the corresponding can accurately summarize the content.    As search engines provide relevant keywords rankings, so if you really want to pay attention to this part of peacetime use of these tools found a seizure.    Personal view is: This time-consuming effort, a good grasp of the content close to the selection yourself, keywords, and the Pan-specific integration, and not to indulge in hot pursuit of the word, and that word is often inverted better to the specific point, if the process really move down by SEO , I am afraid that one day only on the 23 articles, of course, may not edit cooked investigation probably know what is. 

  Title: displayed in the browser's title, it is more important than meta, is shown in the results of search engines heading, as I understand it, in the search, the first match of the title, so do title is very important.    Not to unconventional title, but also to refrain from the excessive spelled.    With such an order: Title of the article - which columns - Site name in the search, the first eye readers want to see the results of their own, rather than the title.    And the heads of some websites, however Site Name Title of the article put before readers to search results may only site name, the article were not. 

  Key words repeat: Key words repeat is a double-edged sword, with favorable rankings well, and must not, the search engine will be to Kacha.    In that article, some of the important words mean fewer pronouns for specific important words, to repeat some sense, remember the premise: fluid content, language fluency, and not repeat duplication.    Key words repeat of Baidu very effective, but he's not a vegetarian artificial watch teams, see a one arrest. 

  Photo: Photo caption on the picture with the alt attribute it, your picture will appear in resources might picture search. 

  Text title with strong h or B or markings to indicate emphasis: strong or h fonts will be prompted to search engines, this is the article title or emphasis on content. 

  Simple code: script file JS best finishing in a document, remove unnecessary redundancy code, the use of style sheets and different from the style used, not everywhere or markings.    Use fewer forms, such as the use of DIV.    In short, as far as possible to SR SR.    And the search engines and their users with the bandwidth management convenience. 

  3), linked to seek more cooperation 

  First, the chain introduced more new people, and the second is to remind search engine, the quick search at the content of the chain, and the third is to tell search engines, and I was concerned about other sites.    If you fear search engine punishment, it would be better not to join the Friends of Chain Alliance.    And reputable site.    , The chain will affect the number and quality of your website GOOGLE score - PR value. 

  Conclusion, we must guard against: the station is FLASH, the entire page is the whole picture, code span and heard everywhere Font page TITLE all website name, in order to more public search SEO whole gender words, engaging stealth text, keywords chaos repeat . 

  Concluded that the highest principle: to serve users at the core, not excessive SEO, nothing careful not to engage in short-term behavior.    SEO deep knowledge, but a deep study of your useless, unless you want to make SEO business services.