Different types of site, its marketing is different from the choice of methods, for large sites, it is the most effective methods? 

  1, search engine optimization: 

  Because of the large amount of information is the Web site, it may be on pages 1 million pages, each page contains a corresponding keyword, therefore, if these pages are from the perspective of search engine optimization to design , it would help the site from the search engines were very big flow.    For example IT.com.cn website, search engines every day to get from hundreds of thousands of IP traffic.    On average, the search engine traffic to the site, its new flow of about 75 percent, so large-scale search engine optimization website is the most important work of promoting the most Basic work.    SEO large site in the time to do what should pay attention to? 

  2, word-of-mouth promotion: 

  For large sites, the reputation of urgent importance, how to do word-of-mouth promotion? Need to accomplish the following three steps: 

  Step 1: allows users to remember your website 

  Step 2: to let users browse the website of the time you feel good 

  Step 3: key Position in the Web page that users to word-of-mouth publicity 

  This three-step work, the need to rely on the details of a series of handling to achieve this objective. 

  3, promotional activities: 

  Web site to organize activities to promote, in a short period of time can be quickly expanded its visibility and influence.    Many types of promotional activities, including: 

  Competition type: For example, Sina blog has just launched a blog when engaging contest, the Voice of Super Girls fire when do network sogou sogou containing super girls, and so on.    Chinese people more, so we all need to engage in rank to be ranked, it is necessary to engage in competition, a competition, we will be able to attract the eye. 

  , Would type: Donews annual activities, are super popular, and affected the IT circles for several years.    Large-scale professional web site will engage in activities, and is also a very good promotional tool. 

  Forum type: the end of each year, all on the theme of the Forum more, it is a both money and can be a means of self-promotion. 

  Gathering type: gatherings of the size of each promotion Although modest, but the high frequency effects will be very good.    For example, a banquet site 800 dinner every week engaged in activities, as long as their participation in the activities can be free to enjoy delicious.    So involved in the activities of their line reputation friends will help them publicity. 

  Promotions type: large-scale e-commerce websites common strategy, every paragraph, the first engage in promotional activities to attract repeat customers, and to raise the annual site. 

  Of the draw: the web site prior to the introduction of new products can be taken to promote such activities, prizes, we will be able to attract many users. 

  4, Union to promote: 

  Promotional websites, websites on its own strength alone is very limited, and would like to promote faster and better results, we need to promote the Union.    Union to promote the website can be related to the strength of the joint, not to mention the effect. 

  How Union? Variety of forms. 

  Pay-for-performance type: more suitable for e-commerce sites, such as eBay and Taobao, 7 cv, and so on to promote such alliances. 

  Free-cooperation: Huajun, as the world of IT and promote the alliance, which is provided free of charge to help other websites related to the content of the form.    Not how much it costs, the effect is very good. 

  5, stirring up news: 

  "Records of the Historian" there are such a classic: "there is no difficulty, make it difficult to help!" HEHE! 

  News and the promotion of the same principle, the use of the media to promote the free help you on the need to constantly create news, create news means if the level of speculation you determine the good or bad effects of the promotion.    How to make news attract media? You need to understand how the media tastes, and is familiar with the media circles.    Media General on the following areas of interest: 

  1, hot spots: What are the hot look at the last, let your web site and hot viscosity point edge, naturally attracted the media.    This strategy is also often stresses the Art of War "containing" 

  2, fresh: fresh things like media, for example, new concepts, new inventions.    The role of new concepts not elaborate on the Over the past few years there have been from the site to build a new concept started the fire themselves speculation. 

  3, issue: media preferences, like the conflict.    Attract media, deliberately creating conflict, create problems.    This is a domestic websites one of the means used.    Look at the recent so many wars of words to know.    News promotion, Google is the most important means of promotion, but it has done a relatively sophisticated.    Sina opened Internet news columns, you will find that every day have half of the first Internet news is on Google's.    Google's public relations firms and the press release, the frequency of very high.    But they can do, "moisten things silently," kung fu is brilliant.    More on the promotion, and I welcome you exchange: wangtong # tongwang.cn (Please use by @ #) 

  Web site to promote hundreds of ways, but what should not be used to promote good website, the website in order to promote rapid, and only in accordance with their own resources, select the most effective of several, and then concentrate on this Several implementation to the extreme, you satisfied with the results soon will appear.