Creating Google AdWords Campaign 12

Posted by john
5/24/2007
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  Abstract: This article would like to show you rankings in Google Keywords advertising (Google AdWords Select) creating successful advertising content skills.    I have used these methods to Google's pay-per-click advertising services tested for a long time, the results are very successful.    This 12 techniques can help you google keywords rankings in the advertisements to create a higher hit rate, and lower prices standing in the front.    -- As you look forward to! 
  1. Lock onto the correct target groups by choosing a language and a particular country or region to lock your potential customer base.    For example, you can set up your ads only appear in a particular country of potential clients, for example, now there are many French-speaking countries, but if your target customers only in Canada, except that you can say other than Canada French national shield swap.    In other words, France is not for the "click" your advertising, because it will not happen.    Since this so as to avoid the click gives you some additional and unnecessary expenditure. 
  2. Extract the keywords used in advertising in square brackets "[...]" your keyword (Ci) enclose.    For example: [Google] [Google AdWords] In this way, only when searchers type in the keywords you use square brackets to the key words (key phrase) exact match, your ads will show the user before.    In other words, if a keyword search includes other words, the search results will not appear in your advertising.    Effectively ruled out of your business not related visitors, the greatest extent possible to reduce your advertising expenditures. 
  3. Advertising at the same time on a number of testing generally required at the same time on two or more advertisements for testing.    Such testing methods in the printing industry called A / B separation tests.    Can be identified by comparing the rate of that higher click advertising, and then use it to replace the original content of the advertisement.    Repeat this process to get a click rate is the highest content of the advertisement. 
  4. Tracking each advertising return on investment (ROI) Although Google will be tracking their every keyword advertising click-through rates, but in the end it will not track the number of actual hit rate of conversion into your return on investment (ROI).    Each advertisement you can use a special tracking advertising links to track the conversion of the investment ratio.    For example: You can add one to each member of advertising tracking system links (affiliate tracking system link).    Doing so you can check the money invested No No Dashuibiao to ensure that each advertisement will put you bring return on investment. 
  5. Advertisements should include target keywords in your title and content of the advertisements should include specific targets keywords.    Google will advertisements for matching words with a prominent bold.    We all know that when a search query results are here, he is looking for type keywords.    Then bold prominent queries naturally to attract the attention of searchers.    It is precisely due to this reason that the advertisement contains the words often than those who do not contain the words better than advertising effectiveness. 
  6. Stressed that the benefits of products and services in your advertisements to be provided to a number of your products or services can bring major benefits to customers.    For example: to earn more money to maintain their youth, diet, health, life happier, and so on and so on the merits. 
  7. Advertising should contain can seize the attention of the word in the title of the advertisement should be provided for those capable of seizing the attention of the word.    For example, "free", "new" and so on.    But at the same time to ensure that no violation of Google's editorial guidance Keywords rules.    For example: If you use the "free", then in your advertising directly link pages should be relatively free of the product or service if the use of the "new", then you launch a product or service can not be more than six months.    And if your business or through third-party inspection found that you can not have the relevant guarantees, then you will not be able to contain advertisements related or subjective terms, such as: "the best", "cheapest", " Top, "" I "and so on. 
  8. Customers could stimulate the use of emotion and desire to buy the wording should be used in advertising in impressive action and called on the wording, so as to achieve emotional excited customers (some sensational) and the desire to purchase the purpose.    For example, as "free", "cheap", "Special offer," "limited offer" and "tactics" and "know-how", "enhanced", "free delivery", etc. These words belong to people impressed by the language.    And as "buy now - cheap half," "free beta - Download Now", "today the last day," and so on which are called on the wording of action.    In your advertising should clearly reflect your products or services in the end Fortunately, what, or what unusual about.    Meanwhile, we should ensure that these products or services you describe the word is accurate and appropriate.    Google will provide you with the product or service fabled those words from your advertising books. 
  9. Product marketing should have a unique selling point that (USP) Rosser Reeves put forward the concept of the core product, also called core selling point (Unique Selling Proposition, or USP, or unique selling point of advocating / Sales advocate).    USP is the product of the external manifestations of the core values is passed to the consumers of the most important product information.    Rosser Reeves advocate, in the production of advertisements, the most important thing is to discover its USP, namely (1) must contain specific commodity-effectiveness; (2) shall be unique, unique, innovative, and sales and related.    When similar products in terms of quality effectively tied for first place, the key to victory or defeat on the trademarks and consumers the impression that the enterprises themselves.    Thus identify both the product USP product dissemination, or establish brand sales have incalculable pull effect. 
  10. Advertising will be linked to the associated landing page (Landing Page) First, let us look at what is landing page.    Landing page is set up to the consumer to make the network more quickly and smooth access to information.    On the landing page is the most simple definition of "advertising point, after being brought into the page", that is, the first visit web pages. 
  11. Too general to the words from your advertising books, for example, a, in, on, it, of, etc, etc., these words are not necessary.    As long as the word is not absolutely necessary, you should be able to put them from your advertising requested out as a guarantee for every word in advertising have a gold content. 
  12. Stop for free services or products people to click on your ad you can add the final advertising products or services, this approach can be avoided by those from the Internet for free services or products people click on your ad, which unnecessary advertising expenses.    This will not only enhance your potential customers into the overall ratio, and also reduce the average customer acquisition costs.    This may click on your ad certainly affect the rate, but we have no need to worry about that.    Because you are not, after all, the goal of every one of the online visitors, but at the real potential of your customers.    And often those from the free resources on the network to find people who could never truly become your customers.    Conclusion: Remember advertising is never just break a series of tests.    To keep track of your advertising, should make unremitting efforts to test different keywords and content of the advertisement.    Through the comparison of different versions to improve and increase your potential customers the conversion ratio, thereby reducing your customer acquisition costs. 
  Select Google''s AdWords Select advertising system to put your advertising is indeed feasible.    While advertising on Google brought about by the visitors may not have Overture, but Google's pay-per-click to its corresponding lower costs.    As long as Google mastered the art of advertising, you can use a relatively low price in the Brave New Digital Overture, which offer high competitors than you had. 

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