Internet companies achieved a lot of the elements, put aside the most important mode of products and the decisive role played by, I found that in this market now, enough 2 also very important. 

  I understand, "2" can have several layers of meaning. 

  1. Did you WEB2.0 

  2.0 undoubtedly enough sites is the best way to attract attention.    He is behind in the use of the experience of visitors, as well as enhance the content of the website source of a more diversified.    Second enough for them to use the website very comfortable, he could let users and web site features interactive lowest cost, most efficient.    For example, waiting for the speed, the use of a function of complexity.    It also allows you to experience many people with the impression that that is more conducive to the interaction between the people.    SOHU and Yahoo in China have begun large-scale use of AJAX Home effects and other elements 2.0, the most recent year, the two portals made great progress. 

  2. You are not with the "two" brand personality 

  What we are talking about is actually a brand personality differences in the concept of when we are moving in this direction, or perspective views are very consistent when you can not be reliably fence, try to look at it from another angle to the issue.    Google is in a very early stage venture "2" companies, independent behavior and philosophy of doing things, allow the company to emerge and become netizens and the focus of media attention.    However, the "2" is not to vary for different reasons is because the views of your own firm, you compared the views of mainstream views more in line with the objective reality, the user more valuable.    Therefore, optical character more "2" is not enough, because you can also differences for the sake of money earned. 

  Google increases with firm size, management team Shoucheng faction increase.    Two more are now up.    In the situation in China is the case, lost a "2", Google's brand value on the swing Ran no.    "Google" case is a very good example, actually not bad name, because the two do not, and was spurned by the broad masses of the people.    Therefore, in my judgement, the next Google China in a number of areas made tremendous achievements in Basic research, but on specific applications, is probably not going to achieve anything amazing achievements.    Kai-fu Lee because he is not "the" person.    Google and the United States, remains second, as long as the founders did not leave, it is estimated that it will continue to be two.    (See the front page of the recent Fortune interview Choas by design) 

  JOBS think Apple's main artistic temperament and managers aesthetic decision a company's products and industrial strategy, determine your Singularity of the two, the success of the Singularity. 

  3. Trend you are not the "second" 

  Willing to follow the trend of the second is a sleek way philosophy.    From an investment perspective, are better able to avoid risks, and choose the most appropriate time to intervene.    Heard people say that Mody and fads Chongzaicuojianmian when he is the general condition of the martyrs, but if you are second with more Bujinbuman posture.    At that time machine when the time is ripe, you can monopolize the world.    Tencent is the second most resolute implementation of the strategy, the majority of the services and concepts from the copy, imitate and follow.    Let others make detours and develop the market, such as the time is ripe harvest will come with the victory. 

  But the greatest weakness of Tencent This is also why, when the market trend changes in a major inflection point, and if he was still others dealing with them as they deal with governance, and do better than he did when it some markets will be swallowed up a little bit, to begin declining.    Microsoft in the browser products will be done on the success of the second, but in the field done a WEB application failure of the second. 

  Concluded, the Internet now more entertainment today, "2", it seems more likely to make good.