First Please specify search engine and the difference between Categories: 

  1) Search engines (Search Engine): 

  By running a software, which is constantly scanning the Internet domain names and through various links, site automatically receive a large number of pages of information, and sorted according to certain Rules in order to create the database to prepare for.    This site (access to information ==> finishing the establishment of a database ==> provide enquiries) we call it "search engine."    The software used by the general called "Spider", "Robot" and "crawlers", the Chinese name of "search robot." 

  We check in peacetime site visit statistics, in the "browser briefing" to see Baiduspider, Googlebot, MSNBOT search robot is leaving the records on behalf of Baidu, GOOGLE and MSN search robot. 

  2) Categories (Directory): 

  Through "artificial" will be set up to classify site database, to provide for such a site chanting "Categories."    Here the "artificial" can be entirely artificial, for example, have a special examination site editors to decide whether or not included, nor can you step by step through the date of submission included. 

  Whether the "search engine" or "Categories" is the same goal: access to web site information, provide for the establishment of a database.    Just use different methods.    "Search Engines" because rely on the software automatically, therefore, the capacity of its huge database, query results are often not precise enough, and "Categories" on the artificial classification, for the information to be more accurate, but collection of the content is very limited. 

  We have these two categories usually collectively referred to as "search engine", and many sites that offer based on the way these two types of enquiries.    For example, Sina search (http://search.sina.com.cn) is the default for Sina to establish their own directory - "classified Web sites," for, and when we about the "all websites", it calls the GOOGLE search engine. 

  Simplified Chinese view of the current network market, the impact of "search engine" is mainly Baidu and GOOGLE, Categories include Yahoo! China, dmoz.org, search Sina, Sohu and Netease search search, 3721 Union and China also search good performance search market, and many non-mainstream Categories sites can also generate tremendous traffic. 

  In the promotion, make sure your site has been completed following steps: 

  Site contents of the building have been completed, there is no "under construction" pages and broken links; 

  Clear navigation system, and requested establish the "Site Map" page, the page links to all the sites columns; 

  Unless the special needs of design try to be brief, do not show substantial unnecessary spelled skills FLASH, animation; 

  Completion of the main page TITLE, META such as installation and optimization, in particular Home (this please see "Time Marketing Network" in the related articles); 

  Now, the beginning of a step-by-step search engine and directory to the promotion of the site. 

  1, registration search engine 

  The Simplified Chinese website, the current registration of the two major search engines and Baidu is GOOGLE.    GOOGLE Although in the world almost become a synonym for search, but its focus on Baidu Chinese world, and update content faster, breaking the word order and reasonable market propaganda advantage in the mainland Chinese market and GOOGLE par. 

  GOOGLE Baidu and completely free registration, the general simply Home Address to the site, they will automatically come to crawl all the contents, in order to avoid part of the contents of links as reasons for not crawling search robot, can be submitted to the "Site Map" page Address as a supplement.    Please submit the following address: http://www.baidu.com/search/url_submit.htm http://www.google.com/intl/zh-CN/add_url.html to address, the site will be 1-2 days, appeared in Baidu search GOOGLE out now is not the time to determine, because about 30 days GOOGLE refresh a database (this chanting "Google Dance"), it may take up to a month's time, you can submit site GOOGLE found.    When the site is updated, we should try to update the manual pages submitted to the search engine, search robot to remind return visit as soon as possible so that content can be updated in these search engines be found.    Once included to BAIDU and GOOGLE later, we can BAIDU support Sohu and Netease search pages, Sina GOOGLE support of the search page to find. 

  2, registration Categories 

  At present, the site includes the following categories: 

  Yahoo! Chinese search engine http://cn.yahoo.com/search/ 

  Dmoz.org http://dmoz.org/Regional/Asia/China/ 

  Sina search engines http://search.sina.com.cn / 

  Sohu search engine http://dir.sohu.com/ 

  Netease search engine http://search.163.com/ 

  For dmoz.org, general domestic readers is not very understanding, this is an open directory of sites, many part-time by the editors responsible for vetting, adding and management, this point and Netease similar directory sites.    As a large number of overseas search engines such as AOL Search, AltaVista, HotBot, Google, Lycos, Netscape Search, and so call the site Categories, so it is very important.    In the above categories, Yahoo! China, dmoz.org and Netease provided completely free login, whether through manual audit included; Sohu search only for non-commercial institutions such as schools, and business organizations to provide free login, Sina must search pay to log.    In the login process, you need to select the most suitable site category, and fill out the site and access to the relevant information, will be submitted a week after the general feedback is included. 

  3,3721 N Union and China Search 

  3721 to the real-name technology network entry points, in addition to their real names users (the browser plug-in installed users), but also to cooperate with a number of sites, and influence over a number of search engines, and keep up with the BAIDU GOOGLE, 3721 and the current cooperation with Sina site, Yahoo, Sohu and China search alliance.    Although registration 3721 N needs some costs, but choose the right words to register, 500 yuan / year investment is well worth it! 

  China Search Alliance is actually a directory, but it has taken the form of the Union, which has been in the search market, although the impact is still relatively limited, but there are some prospects for future development.    It supports free login, and directory site similar to the above.    Http://service.chinasearch.com.cn/web/frontward/free/free_protocol.htm 4, non-mainstream Categories 

  In the mainland there is a non-mainstream Categories site, the general called himself "at the amendment," and "navigation" is actually a primitive classification directory site.    Because they provide the site directly from the directory of the angle of the broad masses of netizens to collate, very practical, we now have a very good publicity effect, the visit was also significant, such as in the world's most famous hao123.com Simplified Chinese sites among the top 14 ( According to statistics ALEXA site). 

  You can go to these sites to see if their site for the directory and classification, if any, directly to the head sent a letter requesting included.    If it can be included, can bring a large volume of visits. 

  Below is relatively well-known site: 

  Http://www.Hao123.com/ 
  Http://www.cnww.net/ 
  Http://www.wu123.com/ not landing 

  Http://www.5566.net/ 
  Http://www.37021.com/ 

  Http://www.k369.com/ 

  Http://www.da123.com/ 
  Http://www.94135.com/ 

  Http://www.265.com/ 
  Http://www.guang.org/ 

  5, paid search engine promotion 

  Now the major search engines have launched their own paid promotion, which mainly include: 

  Baidu PPC services (0.3 yuan / click above); 

  GOOGLE the ADWARE services (0.5 yuan / click above); 

  3721 N (500 yuan / general real name); 

  Sina and Netease, Sohu and China Search Union charges login and PPC.