As we all know, the PAGERANK GOOGLE-page Keywords correlation (TITLE, HEADING, DESCRIPTION, ANCHOR TEXT, ALT TAG, CONTENT, KEYWORD DENSITY / PLACEMENTS, PAGESIZE), and link popularity LINK POPULARITY (INCOMING LINKS, OUTBOUND LINKS, INSITE CROSS LINKS ) into an integrated whole ranking algorithm, but also the most advanced in the commercial application of the algorithms. 

  Road force Mogaoyizhang around the PAGERANK many SEO experts followed up with a lot of response measures on the corresponding web site optimization, particularly in the external links spent a lot of effort.    It can be said that SEO PAGERANK against internal and external web site optimization techniques and strategies have been very mature, even to a legitimate cheating (SPAMMING) degree. 

  Therefore, GOOGLE also PAGERANK a corresponding adjustments to improve its monitoring of various forms of cheating sensitivity, such as the bridge page, ghost pages, IP CLOAKING, flooding links (LINK FARM), FFA links, and other penalties.    (SHIT! Not long ago I believe a certain domestic experts said, "Links is everything, and any external links are useful", almost tragic harm my website, luckily my website external links "programs honest," and has not been GOOGLE blocked:)).    But generally these adjustments have not fundamentally solve the problem of cheating legitimate SEO. 

  At present, many foreign experts in the search engine on this issue and the corresponding programme, which is the most popular of the "authority of the non-related external links" as an important factor in the decision rankings.    Perhaps this is a hearing, we will think about whether the Web site is to log on to DMOZ, YAHOO, such as directory, right!    But not entirely correct!    !    These directories in the importance of growing, but here we are, the "authority of the non-related external links" refers to specific keywords appear in the pages corresponding authority Links, Figuratively speaking: If the keywords are PHARMACEUTICALS (drugs) , if the keywords appear in the United States also face the FDA Web site a page of links, it will be a very high search engine to the "authoritative" percentile.    Generally speaking, I think they referred to the authority of the website is that some well-known trade association website, academic institutions website, government agencies website, a certain impact on the companies website, various authoritative directories, and so on, that is to say: If you link in the website of specific words and word association has a certain authority, then it is a very good link (Note: Non-related Web site), which links the better. 

  What is meant by "non-related website"?    The best answer is to you on a "related sites" is defined: 

  -- IP address of the first three octets of the same 

  -- The same domain name, whether or SEO.ABC.COM WWW.ABC.COM.CN WWW.ABC.COM or are linked site. 

  In the "authority of the non-related external links" is the ranking algorithm, keywords show whether there TITIE, HEADING, ANCHOR TEXT still is a major factor, if one of these keywords TAG did not appear, then the most authoritative external non-related links is doomed to fail, in other words, the website is still fundamental internal optimization, but will no longer be the main factors determine rankings (of course, still an important factor in running, huh). 

  It is said that the effectiveness of the algorithm than PAGERANK raised a notch, GOOGLE has kind of algorithm inventor dug in the past, it is possible in the future using this algorithm. 


  China SEO the go? 

  Of course, I think that if we look only Chinese keywords or popular keywords ranked in the chipping away, this algorithm to our SEO is almost unfounded, but: If the SEO to China to the world , so the research and effort is necessary.    Because of language reasons, China's foreign SEO catching up in the SEO has inherent disadvantages, how to overcome this disadvantage?    I have the following immature proposals: 

  1, LEARNING ENGLISH - to learn English!    !    !    !    As in the'50s and'60s, like all people of Russian, SEO is the invention of the foreign stuff to master their skills they must first master the language, which is the foundation. 

  2, rooted in the major search engines on the computing programs, and strive to improve internal Web site optimization theoretical knowledge. 

  3, and broad participation in DMOZ, ZEAL, JOEANT, GOGUIDES and other authoritative directory of editors, always pay attention to new and development potential of the directory trends, the so-called "people in North Korea, officials do not worry", and in this regard I have found that the lack of SEO participation. 

  4, regardless of the contents in the present or future will be a fundamental, authoritative website in order to be included, there must be a unique high-quality content.    So in the advertising done for the Web site optimization, it is necessary to pay attention to the close cooperation with them as far as possible so that they provide rich material. 

  5, cultivating their own links to resources, such as creating a comprehensive directory site, the industry directory website. 

  6, and continuing to search links resources on the Internet there are many free, high-quality link resources.