Today, Wang has received a good "corporate governance" magazine, inside an "instant online retain wonderful - Kodak's online marketing" to attract me, and after carefully reading, browsing the www.Kodak repeatedly. com, there are some feelings, write to share with you. 

  Clear the site location 

  Kodak web site will be its Position in the visitors goal: let strangers from the Kodak Web site; amateur to understand Kodak from the site; professional photography lovers to the site to participate in Kodak, Kodak enjoy.    If Kodak is the Chinese company, the site will target visitors will be located in the direct consumer.    Manbing online advertising and pop-up window to the visitors rushing to sell their products, without implicitly to readers boast their "corporate image", "Philosophy", "business leaders image" until the visitors engaging the turn until allow visitors disappointed to switch off the window.    Comparatively speaking, the Kodak site location is the atmosphere, all over the world enjoy photography enthusiasts in the Kodak Web site services, Kodak's brand has deeply printed their minds. 

  Helpful websites theme 

  Home Kodak Web site to the "camera, the follow-up treatment" as the theme, exquisite image of the photo, people will seize the eye.    If a web site comparing a person, then the site of this theme is like a person's soul.    Many enterprises site is a common phenomenon in its theme shows unknown, the lack of the spirit of command, content relevance poor.    Web site providing content and services, Huasao pictures and colors, in which the visitors lost, after watching no less than what is left deep impression.    Instead, many well-known foreign enterprises site, although not entertainment sites, but the rate has been high, although in a variety of reasons, one of the main reasons is they are clearly reflected in its philosophy and positioning services theme of the site. 

  Web design, simple is beautiful 

  There is a web site design KISS principle, "Keep It Simple And Stupid" initials, concise and easy-to-use web design is the most important principle.    After all, out of the construction site for ordinary users to use the Internet for information and services, there is no need to set up too much on the website of the operation, accumulation of many complex and Huaxiao picture.    Www.kodak.com less than two pages only screen the size of the demarcation of the six columns (Products, Service, Support & Downloads, About Kodak, Koda Worldwide, Infoimaging, Shop @ Kodak), the fast drop-down navigation allows surfers directly to find the content they need.    And a considerable number of domestic enterprises site, a dozen or even several dozens move the columns and supernatural Home, confusing navigation and information network procedures. 

  Network marketing, credit for the re - 

  Network is a virtual world, the virtual enterprise in order to the world of business, marketing, the first point to establish their own credit, to enable visitors to the site is that you can trust.    This is the whole network marketing, e-commerce carried out the premise and foundation.    We can look at the Kodak Web site details how to establish their own credit.    First in the header part of a dynamic web site date tips and cordial greeting, these enhanced affinity sites; Secondly, the site is rich in information and products with a Clear picture, informative and the associated support services, such as: Kodak China is available on the web site of Kodak's branch offices throughout the country and the Office of the information, including detailed address, telephone and fax.    Finally, the footer of the web site provides a clear copyright notice and privacy protection, told here, what information would be collected, how it is being used, and how feedback.    In fact, credit a large extent, this bit by bit in the details of the set up, unfortunately, a considerable number of Chinese enterprises are accustomed boss "ingenious", the details of even a consideration. 

  Thinking of globalization, localization of the action 

  Kodak Corporation is a multinational companies, Kodak website also attaches great importance to the globalization of the construction site.    Kodak.com is Kodak American websites, Kodak.com.cn China is Kodak site, Kodak.com.jp Kodak Japan websites, etc., these sites will have the world at Kodak (Kodak Worldwide) links.    At the same time, Kodak each country and region's website, and will take into account regional differences in culture and life.    For example, in the United States Kodak shopping site has already begun a Christmas atmosphere, and the website of Kodak China has held in the "Silk Road, China trip" activities.    After joining the WTO, many enterprises in China in a big way in the globalization strategy, the enterprise's network marketing, and e-commerce should also consider globalization?