ZDNet China 

  Web 2.0 is gradually recovered to the Internet Internet the true meaning of: equality, interaction, to the centre.    You should not just the Internet readers, you should also be the author of the Internet; you should not only surf the Internet, your own is the wave maker.    Web 2.0 is the Web 1.0, as in the distributed computing in a centralized computing, grid of the mainframe. 

  CNET News.com Beijing on July 5 report (text / fly) when the founder of the Internet利克Li in 1963 put forward the "Super Galaxy Network" (predecessor of the Internet), he would like to is how to make computers and computer networks help people communicate and think how to make the network "to the centre (Decentralization)."    But in the early 1990s, such as super portal Yahoo appeared, the development of the Internet has had to stay away from利克.    Li's original intentions. 

  Yahoo, Amazon.com, and China's Sina, Sohu and other sites with super strong, perennial presence in the Internet Favorites folder.    Internet users are euphemistically called "surfing" on these networks is actually the "star" of the circular motion, just as users of the Internet readers, and not the author, when the Internet is a "read-only".    However, the emergence of Web 2.0, the end users cyclical Go campaign. 

  Blog author Keso said: "Web 1.0 era, we can do that throughout Xiaguang and sounding name - surfing (Web browser). Bring our Web 2.0 is a can read and write Internet Blog, such as Wiki is one of the representatives. " 

  With Web 2.0, not only a "readable" and "write" and "interactive" Internet is gradually surfaced.   利克.    Li's dream over 30 years ago is gradually being realized. 

  Blog: personal media rise 

  In the world of Web 2.0, Blog (Chinese translation for "blog", "blog") definitely is a "sign vegetables", it has been widely known. 

  "911 incident" Blog is a milestone in the history of the development stage.    It was found that terrorist incidents at the scene of the party establishment Blog is the most likely to give first-hand information and the most real people.    An important category of war blog Blog (WarBlog) Therefore prosperity.    "911 events most authentic is not the most vivid description of the" New York Times ", and those who survived the Blog" the author wrote a Blog. 

  In the Chinese world, the "blog" fame who was the "Mu Zimei," she deny to the privacy of individuals without the exposure of the Chinese people completely subvert the traditional ethics.    Internet users were flocking to the "Mu Zimei" Blog, "Mu Zimei" privacy exposure At the same time, Blog also entered the field of mass communication. 

  Blog is not a full technical content of the concept, in order to facilitate understanding, you can even see it as a time for the order to update the personal homepage.    Blog is commendable in that it let the world understand that the media is not writing the patent, the press is not a privilege.    Shoukuai eye to reporters at the scene if not the people a better understanding of the facts.    Blog witnesses higher than journalists have the authority and closer to the judgement of the facts. 

  In Asia, the Korean Oh Yeon Ho founded Blog website has become South Korea's major media force through mobilize all social forces, both South Korean President Roh Moo-hyun was impeached, or Korean Kim Sun Yat have been kidnapped in Iraq and killing incident, marched at the head of South Korea in the forefront of the major media.    The site of a press on, there is a 85,000 comments, far more than other media interactive level. 

  IT famous Silicon Valley columnist Dan - Jiermo concluded that the Blog itself represents "the news media 3.0." 

  1.0 means that the traditional media or old media (Old Media, such as the "Evening News, CCTV"), 2.0 is what people usually refer to the new media (New Media, such as Sina and Yahoo) or called cross-media, 3.0 is represented to Blog (We Media) personal media or the media called. 

  Blog development to the present, as not only confined to the text.    Pictures, audio and video options are available, and audio Blog has its own name - Podcast (domestic translated as "podcasts").    Blog reading erected from the Internet era to the era of writing a bridge. 

  Fuzzy the role of editors and readers 

  Blog completed in the Web2.0 education after the Enlightenment, a series in the framework of its ideas to pour in, which is more representative: Wiki (Internet Encyclopedia), the Social Bookmark (social bookmarks), and so on. 

  Wiki is a Web 2.0 is a system under the concept.    Wiki can be simply explained the grounds maintenance of network users spontaneous Encyclopedia, the Encyclopedia from netizens spontaneously edit and modify the content, everyone can be a term of readers, but also the compilation of this term, Limits readers and editors in the Wiki was blurred.    The first Wiki site founder Ward Cunningham said: "I created the first Wiki is the original intention to establish an environment, we can share each other's experiences." Social bookmarks and it is very similar to the concept of Wiki, which allows Internet users mutual sharing their favorites, and the exchange of resources. 

  Blog independent commercial sites do not have the ability to promote this self-centered each of the network nodes how to complete the exchange and sharing?    In the Web 2.0 system, Tag (label), RSS (RSS services) and Six Degrees of Separation played the role of the adhesive. 

  Tag literal translation for the labels, it will allow you to create their own content (Blog text, images, audio, etc.) used to create more than one interpretation of the keywords.    For example, a Snow picture can be defined "snowflake", "winter", "Arctic" and "landscape photographs," these Tag. Yahoo recently acquired photo-sharing site Flickr on this support.    Tag similar to the traditional media "columns", and its comparative advantage lies in not the result of media creators of the limited nature of columns and unable to work classified. 

  RSS is a more direct mode of interaction, the general translation services for the polymerization, it is as if the Blog and health technology, using RSS, users can freely subscribe to the designated Blog (the majority of the Blog support RSS), that is to say readers can customize their favorite content, rather than as Web 1.0, as selected by the network edit the contents of readers. 

  Subvert the Media Center concept 

  Yahoo chief operating officer Daniel.    Rosensweig told reporters, "(traditional media) subversion倒不dare say, but to redefine the RSS information-sharing method, subversion of the future information society must have a core of the concept, although not for the moment RSS advertising network What help, but all can better share information. " 

  Traditional media have also wish to take this to their own interaction with the content.    Audible digital audio publishers are plans to issue the New York Times, Wall Street Journal and other periodicals, Podcast, through the distribution network standards RSS, users can download to listen to the MP3 player. 

  It has been questioned, the Web 2.0 interactive and traditional BBS different?    Luo Hui Ling called the Blog Blog and the author explains the difference between BBS: Blog is a concentration of original articles, links evaluation, links, users of the integrated follow-up, compared with BBS that individuals and arbitrary, mixed emotional speak blog log produced more cautious, careful and thorough, the richness of a single text, the clarity of discussion threads, the subject of the expansion of space over the Internet to speak BBS postings. 

  Ward Cunningham also talked about the difference between Wiki and BBS, BBS he did not think that the concept of context, the discussion often unsustainable manner.    Forums repeatedly around the same topic, but people often forget what the previous said. 

  Web 2.0 explore profit model 

  A new mode of interaction, inevitable with the new business model, or create new business opportunities. 

  But because of the huge difference in Web 1.0, Web 2.0 in the business model is still at an exploratory stage.    February 2003, Google bought the world's largest blog hosting site, Blogger.com parent company, Pyra labs.    Pyra was set up only three and a half years, the blog has millions of registered users, Popularity very prosperous, but the lack of revenue, the three founders of the two companies were forced to leave, if not Trellix's CTO Bricklin (also a famous blog) shots help, Pyra went bankrupt long ago. 

  However it is generally considered that find Web 2.0 is the business model should be, sooner or later things.    Yahoo, Microsoft, the traditional Internet giants do not care about Web 2.0 and the current commercial value, they also hope to seize this Position quickly.    Yahoo recently launched Yahoo 360 service that includes a picture upload, Blog, IM (instant messaging), all of the features of personal Web 2.0 platform.    The company also released with similar MSN Space. Very optimistic about Microsoft's Blog, Blog it even a team of employment for its MSN portal to produce original content. 

  In the China market, the largest commercial Web 2.0 service is the custodian Blog (BSP), which is headquartered in Hangzhou, China blog network currently more than 2 million registered users, and a monthly 8-100,000 growth.    The company chairman Hu Zhiguang that when users more than enough time to blog on advertising and wireless value-added to achieve profitability.    Also a blog BSP China for Fang Xingdong said, the future profitability will come from three areas: advertising revenue, and wireless value-added services to the blog users with value-added services and applications receive the service charges.    But so far, the two have not yet profitable. 

  But for the general business, the benefits of Web 2.0 is immediate.    Blog implemented in the enterprise and internal Wiki, so that knowledge can be easily shared, a new staff to work through internal Wiki familiar with the skills, understanding of corporate culture. 

  Blog author Keso said: "Web 1.0 mention of HTML, JavaScript, is a kind of language, which according to an agreed protocol (such as TCP / IP) for dialogue, but this is only the machinery and machine dialogue is the most people Let this dialogue there just has not been directly involved. people involved in the Web 2.0 to dialogue, the Internet suddenly become vivid again. 

  Web 2.0 is a revolution. 

  Web 2.0 is not whether revolutionary, a "interactive" at the core of the Internet wave of innovation has undoubtedly come.    Everyone must be in the Internet "people's movement" in which to find their own position. 

  Important to explain the term Web 2.0 

  Blog: Blog is to individuals or groups by a chronological record, and constantly updated.    Blog exchanges between mainly through reverse quote (TrackBack) and the voice / Comments (Comment) the way.    Blog author (Blogger), is the creator of the Blog, but also its file manager. 

  TrackBack: Blog is a tool that will allow Blogger to know what the people see their own written articles related to the content.    This feature of the Web site to achieve mutual circular, therefore it can also function as a reminder. 

  RSS: for a share news and other Web content of the data exchange standards.    Readers can subscribe to a RSS Blog, it is learnt that the Blog recent updates. 

  Wiki: 1995 Ward.    Cunningham (Ward Cunningham) To facilitate the exchange of model community created the world's first system of a wiki - WikiWikiWeb (c2.com/cgi/wiki), and used it to build a knowledge base model Portland in the building process Ward.    Wiki Cunningham created the concept and name, and implement the concept of services to support these systems. 

  Social Bookmark: social bookmarks, it will allow you to favorite sites to join its own network bookmarks; you can use multiple keywords (Tag) rather than the classification marking and finishing your bookmarks, and shared with others . 

  Six Degrees of Separation: (Six Degrees of Separation).    1967, the Harvard psychology professor Stanley Milgram (1933 to 1984) founded.    Simply said: "You and any Spacing between the strangers who will not be more than six, that is to say, up through six you will be able to recognize any strangers." Six Degrees of Separation is the mathematical explanation: If everyone recognized the average 260 people, is six times before 2606 = 1188137600000. nodes to eliminate some duplication, it would cover nearly the entire population of the Earth several times. 

  (Log interpretation of the main content from the network Wiki Encyclopedia) 

  Primary information 

  SNS and Six Degrees of Separation 

  Social Networking Service (SNS and the social networking software) is a Web 2.0 system, a technical application of the framework.    Based on the Six Degrees of Separation SNS operation, the popular interpretation of this theory: "In networks, it is necessary to get to know a stranger to any friend, as long as most middle through six friends can achieve their goals." 

  We give an example to better introduce Six Degrees of Separation.    One called "FLYPI" netizens singer Sunyanzi start with the experiment, and how can this "Asia's Day" to establish contact?    He considered that the chain of the following may be effective: "I → Eric → Eric junior high school students in the study of the Nanyang Technological University Cousin Michael → Michael professor, and is the father of Sun Yanzi → Sunyanzi." 

  In the context of Web 2.0, each user has its own Blog, their maintenance Wiki, social bookmarks or Podcast. Tag users, RSS, or IM, e-mail and other ways to connect together, "in accordance with Six Degrees of Separation, Each individual's social circles are constantly enlarge, eventually became a large-scale network, which is the community network (SNS). " 

  Google introduced a GB SNS is also a free mail application, through the invitation of users between each other, Gmail in a very short period of time to obtain an enormous user base. 

  SNS still at an early stage, its commercial value and the future direction of development, but now they do not have a unified understanding.