Commercial web sites to make money in itself is perfectly justified, but in a mature business community to abide by the Rules there to make money, to do long-term plans, in a "face-saving" as well as a "son," and this can go further down the road of business, can go a Clear conscience. 

  Industry professionals false birth endemic cheating company 

  In early August, in the well-known search site found the net in the Alexa rankings were suddenly cleared, and did not resume until the end.    But the new rankings compared to the original whole fell 20. 

  Recently there has been cleared of this is the second time.    Early this year, Alexa killing of a series of domestic websites ranking cleansing carried out, including the well-known domestic cats flutter net, seized the banner of network and network, these sites Alexa ranking slumped moment - the original top 100 websites instantaneous after falling to 100,000. 

  Alexa declared that this is in order to safeguard their data by the true authority of measures taken to combat cheating, the Web site will continue to monitor the rankings, but also a true industry data. 

  Famous site in successive Alexa ranking suffered a setback because they affect not only their own reputation, but also for the web site to cast a shadow over the overall image.    On the face of the industry in China and collective Alexa ranking data on false rumors, our staff reporter investigating a lot of in-depth industry. 

  Alexa rankings become Physically tools 

  Alexa was founded in April 1996, started a Web site navigation property, and later committed to the search engine business.    Currently, the website has attracted the most attention is its Web site for all the click-through rate ranking.    IE users through the installation of a browser toolbar, users of the Internet at any time conduct surveillance and feedback, Alexa After that comprehensive statistical computing rankings.    The higher ranking indicates that the site is often more popular Wong. 

  Click rate is the life of a commercial web site.    Advertisers, risk investment, these people pocket money with the click rate is now taking.    Since Alexa ranking very intuitive Display a web site traffic to the pages, so the ranking also naturally became advertisers, risk investment capital flows to the vane. 

  In view of this, through some means of increasing the Alexa rankings have become a way to make money.    And it has become an Internet industry unspoken rules. 

  According to our staff reporter investigation, Alexa ranking cheating methods range from Among the "Alexa mutual brush Union" to Internet users who abhor the use of viruses, rogue plug-in to brush rankings, has been generally considered the most to the development of "security" means - Programming sent simulation data.    That the crack Alexa toolbar, direct preparation procedures, and computer simulation IP to visit a number of sites, the data is sent directly to the database server Alexa, in fact equivalent to the daily Alexa constantly updated database in order to achieve the ranking upgrade Objective. 

  One person familiar with the industry pointed out: "In fact, there are so many people who have just started Web site is intended to do a good job content, but because of the promotion of the reasons for the flow falters, in the face of tremendous economic pressure not only to choose non-normal means to quickly upgrade their website's ranking. " 

  He further said: "The reason why many domestic famous sites will be cleared Alexa ranking to the punishment they are not cheating, but the early development of the site with other small and medium-sized form of the 'mutual brush Union', even though they now greater visibility , but still, and some small and medium-sized Web site maintained alliances, so its allies brush Alexa ranking in the brush fire when they themselves would suffer adversely affected. course, it does not rule out some Web sites use rogue software Alexa increased traffic is the possibility of punishment. " 

  Professional companies have emerged false 

  It was found in a staff said: "Alexa ranking the reasons for the sharp drop all know very well, but when we face, or tell them is' server failures' led to a sharp decline in traffic, decline in the rankings will so terrible. "but found in some other netizens pointed out that in early August and found there were no problems in site, or can, as before, and smooth through the pages and the use of related services.    Obviously, the "server failure" flimsy grounds. 

  The staff also found in Sinorama told reporters: "found in the current situation poor, in order to save costs have been substantial layoffs, the original three dry families are now doing in a person, and has asked investors in the end will be found profit, "Sarbanes-Oxley Act" the impact of the listing encountered obstacles, it must be found in the flows to the investors confidence. "when asked by reporters whether found in the false result, the staff unwilling to answer. 

  If the brush before Alexa rankings are only a few of the experts on their own networks, there have been specialized Alexa ranking and brush company. 

  A technology company in Shanghai on impressively flaunts its website: "completely cracked Alexa toolbar information, mastered the rapid increase in world rankings website technology, which efficient, advanced and safety. Alexa official assurance was accepted, it will not be considered cheating there will be no data was Alexa remove the danger. we can allow a maximum flow without any site in three months time discharged into the world's top 100. "They also claimed that" strength of the strongest Alexa ranking service company, Alexa is not junk to each other than the brush. " 

  Correspondents as a customer contacted the company and brush contact Mr. Qin, pretending that a women is preparing supplies website, asking them to help achieve the website ranking 8000 ~ 10000.    Mr. Qin replied: "The need to be 10,000 within three months time, 2,000 yuan a month, and we can also help you to continue to maintain the website ranking monthly fee is 2,000 yuan." 

  Show provided by Mr. Qin model contracts, the reporter also found this description: "If the upgrading of the company's operations were Alexa ranking official punishment, customer-specific domain names led to a significant drop from places such as punitive measures, the company must be resumed in three days customer-specific domain names in the top agreed in the contract, the company is obligated to compensate, the corresponding number of days, the ranking of customers do not have to pay any fees. "That is to say once the site has been commissioned by Alexa found cheating and punishment, Mr. Tan will be free of charge to help companies restoration site in the rankings. 

  Reporter deliberately suspected their strength, Mr. Qin immediately said: "There are two well-known large number of our sites to do them in these two stations, an expensive acquisition, another to over 10 million into the funds." 

  It is precisely because the two sides "win-win" relationship between the web site and Alexa brush companies came together, the website very little capital investment Please brush companies to increase their Alexa ranking, these funds through other means than the Alexa Web site rankings improve much less , and immediate.    Such small and medium-sized Web site cheating to improve their web site will be ranked after the investment or risk, such as advertising revenue and other economic benefits. 

  By the words of Mr. Qin - "we are all so dry!" 

  Cheating wind achievements new Internet industry bubble 

  Alexa rankings for cheating "and brush" and the sites to earn real money, but this is not built on the integrity on the basis of "win-win" will be detrimental to whom? 

  A risk investment professionals in an interview that at present, the large number of false Alexa rankings, resulting in a risk investment to the inaccurate information in investment errors, large sums of money Daleshuibiao.    Many companies have begun to wind this alert to study the reference for more investment. 

  Some sites rely on false deceived investors, as their own website content留不住real users, can only continue to rely on fraud to maintain flow, so the vicious circle, in the investment Spent after it closed down the site. 

  "Brush each other net Union," Zhang Zhili said: "Now almost every web site has just started a small brush to Alexa rankings, we all brush you do not brush, it would be an awkward ranked descend to the final site Nobody attention, attract investment and advertising, you just collapse. " 

  It is worth noting that in addition to the false site for the company may be spurned by the wind, may also have violated the law.    Relevant experts pointed out that: "Use of false data from the investors and advertisers get contracts at the same time, we had already violated the Contract Law Article 6 of Chapter 1 'parties to exercise their rights and fulfil their obligations should be guided by the principle of good faith' requirements. This and acts which are 'commercial fraud' characteristics. there is no clear domestic legal provisions to regulate, and Alexa ranked only third-party test data for reference purposes only, we now have to solve this problem is to depend on the Internet industry self-discipline. " 

  At present, the second of the Internet industry rumors has been the onset of winter fermentation.    Many Internet companies operating in poor condition, profitability foreseeable future, a large number of venture capital firms have capital.    Some live alone risk investment site near the verge of collapse. 

  Internet companies in their own bubble, the accumulation of more and more solid foundation for steady ride through speculation and irregularities to the interests of cheating will also be made to be eroded. 

  Found in the cat flutter such popular Web sites have been developed to a more advanced stage, with its own distinct operating characteristics, and has already found a model for their own profit.    And the small and medium-sized Web site different is that they have a stable customer base, this point from their Alexa ranking cleared quickly on the rebound could be proved.    This has also allowed the industry is there for them not to jump to false conclusions.    But it is undeniable that the phenomenon of false indeed not to be ignored. 

  The well-known site dismissed from their posts, not only reflects the early development of China's Internet enterprises of the non-standard, but also reflect the entire Internet industry exists instant success, and the short-term phenomenon. 

  Commercial web sites to make money in itself is perfectly justified, but in a mature business community to abide by the rules there to make money, to do long-term plans, in a "face-saving" as well as a "son," and this can go further down the road of business, can go a clear conscience.