The Internet is an angel and the devil in the mix, especially as a media, the Internet more and more unhealthy, uncivilized, immoral and untrue information transmission exposed to the ferocious features of the devil, "Practical Jokes" One example is endemic.    Recently, the Guangming Ribao to prevent online "Practical Jokes" expert forum, as well as the major portal community set off administrators and "Moderators" campaign seems to be this real-name system has sounded the alarm. 

  In fact, in the author's view, the "Practical Jokes" is not simply a "Huge" to the subversive, funny, bewildered expression to the CITA Deconstruction of the so-called "mainstream" of the manifestations, but extensive presence on the Internet which contrary to the normal social ethics and the ethics of the media "collective loss phenomenon", such as "Practical Jokes-Gentie", "Practical Jokes-Duixiong", "Practical Jokes-heading" and "Practical Jokes-report", and so on, this generalized the "Practical Jokes" is how to "chain" into? 

  In general, Internet users in the chain of communication is not only consumers maker, and Internet media channels equivalent to the role, filtering and processing through the dissemination of information and to enlarge.    Why netizens like consumption, "Practical Jokes"? "Practical Jokes" with a strong "eye" effect, and those users more inclined sensational information to meet the reading pleasure.    More importantly, the information asymmetry in the circumstances, the supply of information superiority can be induced by increased demand.    And the media is to provide information, the natural advantages with information, Internet users "Practical Jokes" at the same time the demand for the induction from the media. 

  And why netizens also likes to create "Practical Jokes?" As the network and the virtual anonymity of the Internet users have no sense of the economics cost constraints, coupled with the lack of ethical network, and increased "network mob" and " Anonymous autocratic, "the possibility of an uproar earlier speculation" to be copper incident, "that is the case.    In addition, the dissemination of "Spiral of Silence" theory tells us that when people see their share the view will be actively involved in, but found no buyers a view, even if endorsed will remain silent, which would enable one view ever The clamor and the other party has become more and more silent, resulting in "false truth" and "false public opinion" the prevalence of this is so that we have to "those who Practical Jokes of replies" to maintain sufficient vigilance. 

  Although the Internet's connected to the dissemination of information with sufficient speed and breadth, but the information under the Personal space is still closed and semi-closed, it needs the network media to stir up trouble.    And network communication and the media tend to enlarge why "Practical Jokes?" This network media to take into account the "conflict of roles."    And the traditional media, "media business" different network media follows is the "commercial media" of the path changes, the role of the media and its role in the business even more serious conflict.    Meet netizens "Practical Jokes" demand will generate enormous popularity and click volume, and more of a click means more ads and commercial interests, is the so-called "supply-induced demand", "Practical Jokes" Ice Ball is the inevitable snowball, and the role of the media instead of a "second best" choice. 

  What is even more worrying is that some traditional media have also been involved in the "Practical Jokes" the spread of the chain.    Internet users from the mild "Practical Jokes" to the appropriate traditional media "Practical Jokes," and the Internet media severe "Practical Jokes", and through the network of interactive features feedback to the users, a self-cycle constantly enlarge the "Practical Jokes "In this way the chain of transmission has, it seems to meet the people's rights or democratic rights of entertainment, in fact, is the only online media business interests under derivatives only illusory. 

  Yes, "Practical Jokes" is not all network media, but the devil has become increasingly Clear faces.    To prevent online "Practical Jokes" rampant through the system and ethical constraints of the Internet users cut their production chain, but, more importantly is bound to the interests of the network behind the demands of the media and shaping their ethical role of the media, thereby cutting off its enlarge chain, otherwise we will be likely to be a false media feast by coercion, but found nothing after fanaticism.